Case Sem Parar | ARTESP
Brazil is at the forefront and a world leader in the use of RFID vehicle tags as a means of payment, and Sem Parar is its greatest exponent!
But first, what is Sem Parar?
Sem Parar is an automatic payment system widely used in tolls, parking lots, gas stations, and drive-thrus throughout Brazil. The solution was developed to make travel faster and more convenient, eliminating queues and avoiding the need to handle cash or cards at each stop.
It works simply: an electronic tag is installed in the vehicle, allowing antennas to automatically read it whenever the driver passes through an accredited point. With this, the gates open immediately and the payment is registered securely, without the driver needing to reduce speed or take any additional action.
All billing occurs automatically and in an organized manner. The amounts spent are accounted for in the system and subsequently debited to the customer's bill, who can track each transaction in real time through the app or the official website. The platform also offers detailed usage history, notifications, expense tracking, and plan options for different driver profiles.
Problems
Identifying vehicles at toll booths.
Solution
UHF tags are used to identify vehicles when they pass through readers installed at toll booths.
Advantages
This avoids the need to stop the vehicle, eliminating queues.
Benefits
Convenience. It avoids stopping the vehicle, increasing safety.
Target Audience
Tolls and traffic.
ACURA develops, manufactures, and supplies the RFID readers you see at virtually every toll plaza across the country.
It's no exaggeration to say that Sem Parar has become, over the years, as well-known in Brazil as many established consumer goods brands. Synonymous with vehicle tags — after all, who hasn't heard someone say "I use Sem Parar!" — the company was a pioneer and leader in the development of automatic toll payment systems, launching its first electronic tag back in 2000.
With technological advancements, at the end of the decade, Sem Parar introduced the passive RFID vehicle tag to the market, in the form of a self-adhesive label. It was this simple, economical, and extremely durable solution that started the revolution that has allowed the country to have a secure and efficient mobile electronic payment method today. Currently, nearly 6 million vehicles equipped with the Sem Parar tag make automatic payments in parking lots, gas stations, and even drive-thrus, making the commute of Brazilians more practical and fluid.
Chaired by CEO Carlos R. Gazaffi and controlled by the American company FLEETCOR — a global leader in providing commercial payment solutions — Sem Parar has an executive team composed of Carla Barreiros, Francisco Mello, and Luiz Talamonte, in addition to more than 2,000 employees. Together, they ensure that the company continues to innovate and expand its services to a growing number of establishments and sectors.
In this path of expansion, ACURA Technologies played a fundamental role in the success of Sem Parar. Through its expertise in radio frequency identification technology, ACURA provided solutions that made automatic and reliable vehicle reading possible, ensuring practicality, security, and efficiency for millions of drivers.
Thanks to this strategic partnership, Sem Parar has ceased to be just a means of payment at toll booths and has transformed into a complete convenience ecosystem, integrated with parking lots, gas stations, car washes, and drive-thrus. ACURA's technological innovation was crucial for the system to grow robustly, supporting a high volume of transactions with high reliability.
The result of this collaboration is the consolidation of Sem Parar as a benchmark in smart mobility, changing the way Brazilians get around and demonstrating how the union between advanced technology and strategic vision can generate positive impacts on the daily lives of millions of people.
EDGE-30R+ AutoID
The Edge-30R+ AutoID is a high-performance UHF RFID reader for reading tags.
EDGE-40R
The EDGE-40R-N AUTOID is a UHF RFID reader specially developed for use in vehicle access control operations.
