About Us

Who are we?

ACURA Part of HID (formerly known as Acura Technologies) was founded in the late 1990s, with the vision of introducing and mastering Radio Frequency Identification (RFID) technology in the Brazilian market. The founder and CEO, Marcos Honda, was the key figure who drove the company from its inception.
ACURA did not just resell products, but quickly established itself as one of Brazil's main manufacturers and resellers of RFID hardware. This pioneering spirit and the ability to offer tailored solutions enabled fast and solid growth, focused on high-demand applications.
Over the years, the company consolidated its reputation as a trusted consultant and market leader, serving a large client base in crucial sectors:

Transport and Mobility: We provide the RFID identification technology that enables automatic, non-stop toll collection, optimizing the flow of vehicles on highways and roads. The precision and robustness of our readers are essential for high read success rates, even at speed. Through advanced solutions, we manage access in ports, airports, large logistics centers, parking lots, and condominiums. This includes real-time fleet monitoring and ensuring that only authorized vehicles circulate in restricted areas.

Industry and Logistics: We develop and implement systems that solve complex challenges for market leaders such as Ambev, Cargill, Nike, Centauro, Mercedes Benz, and many others. Our RFID solutions ensure complete supply chain visibility, from raw material to the final product. This optimizes inventory, reduces losses due to diversion or counterfeiting, and increases data accuracy. In industry, we monitor parts, tools, and products at different manufacturing stages, raising operational efficiency and quality control on production lines.

The Acquisition Milestone: Strategic Union with HID Global

In June 2022, ACURA Technologies reached a new and significant chapter in its history by being acquired by HID Global.
HID Global is a worldwide leader in trusted identity solutions and an ASSA ABLOY Group brand. This acquisition represented a strategic move for both companies:

Strengthening HID Global: The acquisition expanded HID’s RFID portfolio and, crucially, expanded its presence and manufacturing capability in Brazil. HID Global recognized ACURA’s regional expertise and its position as a consultant for product customization.

New Level for ACURA: For ACURA, the union meant access to a global network of technology, resources, and a broader portfolio. According to Marcos Honda, the founder, the acquisition took ACURA's long-term commitment to a new level in the development of next-generation RFID solutions.

Now that you've seen a little about us, you should learn more about our work.

Quality Policies

ACURA Technologies aims to offer Electronic Identification technology products that meet the expectations and needs of Interested Parties, including compliance with applicable requirements, being a market reference and using continuous improvement and the effectiveness of the Quality Management System as a tool.

Mission: To decisively lead and contribute to the development of the Electronic Identification market, relying fundamentally on the collaboration and commitment of qualified partners and professionals, offering technical training and excellence in products and services to our clients.

Vision: To be the best Electronic Identification company in the market, as a result of our long-term strategy to offer our clients products and services with high added value.

Focus: Development, manufacturing, and distribution of innovative products, working in partnership with our integrators and distributors, in addition to strategic alliances signed with global leaders in general automation. At the core of all adopted technologies is our commitment to open platforms and market standards, facilitating integration with legacy corporate systems and providing high scalability from any perspective.

ACURA Associations

ACURA's mission is to decisively lead and contribute to the development of the electronic identification market, offering excellence in products and services to our customers. To do this, we work with the collaboration of qualified partners and professionals. These associations increase efficiency in the value chain, expanding the use and benefits of the technology, with a focus on the sustainable distribution of high added value. ACURA's associations include AIM, RAIN, RFIDJournal, EPC Global, and ABRFID.